How the first Seafood Day was celebrated

On Sunday, October 19, 2025, Seafood Day was celebrated for the first time in Sweden. The initiative to draw attention to all the good things from the sea, lakes and aquaculture came from Blå mat and Sjömatsfrämjandet. Despite the fact that 19 October was a Sunday, there was a great deal of involvement from restaurants, companies, universities and other organizations. You can read about this year's initiative here.

• Sjömatsfrämjandet invited to a lecture and seafood soup with the title "What is seafood & why is seafood good for us?"
• The Rural Network promoted Seafood Day on social media: Facebook, Linkedin, Instagram
• SLU celebrated with a new seafood theme page with content such as fish feed of the future, podcasts, Q&As and culinary history.
• Fish farmers celebrated with four new recipes, two for rainbow trout and two for char.
• The Swemarc research center at the University of Gothenburg and Chalmers University of Technology showcased circular aquaculture and how herring is produced, as part of a week-long seafood week at Lövgärdesskolan in Gothenburg. The event was covered by Swedish Radio, Dagens Nyheter and Göteborgs-Posten, among others.
• The seafood week at Lövgärdesskolan was part of the Seafood Roadtrip project. Sjömatens roadtrip is part of the project Blå samverkan and the week at Lövgärdesskolan was organized by the research institute Rise in the Swedish part of the project Switch.
• Innovatum Science Park developed recipes for innovative seafood using ingredients such as bream mince, sole, herring mince and mussels.
• In the newly renovated Feskekôrka in Gothenburg, Kobb offered samples of seaweed salad. The University of Gothenburg, Innovatum Science Park and IVL - Swedish Environmental Research Institute offered seafood samples and showed how the new seafood is produced in three Blue Food exhibitions.
• Sotenäs municipality and the Sotenäs Symbiosis Centre organized a recipe competition and offered seafood at nursing homes in collaboration with Orkla, Marenor and Leröy.
• The Center for Sea and Society at the University of Gothenburg organized the webinar Scary seafood - the new food from the sea
• Skillinge Fisk-Impex organized activities in local shops in Simrishamn
• Blue Center Gotland talked seafood at Stora Coop Visby together with the restaurant on Stora Karlsö
• Seafood Day has also been highlighted in the media and by organizations:
  - Food in focus: Premiere of Seafood Day - how the industry celebrates
  - Swedish Board of Agriculture: A blue food day worth celebrating
  - Eldrimner: Seafood is celebrated on October 19

Next year, Seafood Day will be on a Monday, an opportunity to draw attention to the fact that excellent seafood can also be found at the beginning of the week.

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