Research area 7: Consumers and the market

The research area aims to understand the psychological, sensory and marketing factors that influence seafood consumption. By analyzing consumer motivations and sensory experiences, strengthening the marketing of seafood products and describing the sensory properties of new products, research area 7 aims to increase both consumption and market share of seafood.

This work is done in close collaboration with consumers and businesses to ensure relevance and alignment with actual needs and preferences. This promotes a more sustainable and responsible consumption of seafood.

Responsible organization

University of Gothenburg

Purpose

Understanding the psychological, sensory and market factors that influence the consumption of seafood. 

Objective 

• Analyze psychological and sensory factors that influence seafood consumption. 
• Improving the marketing of seafood products. 
• Characterize sensory properties of new seafood products.